Slapfish co-founder: 'Let's make seafood sexy again'

Slapfish co-founder: 'Let's make seafood sexy again'

Chef Andrew Gruel talks to NRN about his mission to redefine the seafood dining experience.

Andrew Gruel’s mission is to redefine the seafood dining experience.

The co-founder and executive chef of Slapfish, a fast-casual restaurant with two locations in Orange County, Calif., one in Dubai and more to come, started with a food truck in 2010, gradually expanded to four trucks and then opened the first Slapfish in Huntington Beach, Calif., a year later.

A native of New Jersey, Gruel went to college in Maine and worked as a lobsterman to make money. He was

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