Slapfish Pitarito

Sustainability is top of mind at Slapfish. Pictured here is a "Pitarito."

MenuMasters 2016 Trendsetter Award: Slapfish

  Presented by Nation’s Restaurant News and sponsored by Ventura Foods, the MenuMasters Awards honor culinary excellence in menu development.  

Take seafood that’s fun, affordable and sustainable, serve it in a fast-casual setting, and you have trendsetting restaurant Slapfish. 

Slapfish co-founder Andrew Gruel opened the chain in 2010 and it has since grown to six locations — two company-owned and four franchised — in Southern California, including one at Los Angeles International Airport. Another dozen restaurants are

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