Grant Achatz Mike Church Richard Blais and Geoffrey Zakarian
From left: Grant Achatz, Mike Church, Richard Blais and Geoffrey Zakarian

How restaurants can make the most of social media

This is part of NRN's special coverage of the 2013 Food & Wine Classic held in Aspen, Colo., June 14-16.

Social media tools are a great way for restaurant brands to engage with customers, but navigating all of the options available requires focus and commitment, according to participants in the American Express Restaurant Trade Program at the Food & Wine Classic in Aspen.  

The program featured both a panel and a workshop in which participants, including high-end chef Grant Achatz, Darden Restaurants executive Mike Church and TV star Andrew Zimmern, shared strategies f

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