With weak traffic, casual dining targets catering, takeout and lunch

Chains look for new areas for sales

In recent years, more businesses have started holding meetings and celebrations with a catered meal at the office, rather than at a restaurant.

That’s a problem for a casual-dining chain like Buca di Beppo, which gets a lot of business from companies looking for a place to hold events. So three years ago, the family-style Italian concept began working with an online catering marketplace called ezCater in a bid to go after in-office orders.

The move worked. Catering h

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TAGS: Marketing
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