Survey: Olive Garden pasta pass sours brand perception

Survey: Olive Garden pasta pass sours brand perception

YouGov BrandIndex finds dip in customers’ future purchase plans

Olive Garden’s promotion of its Never Ending Pasta Pass earlier this month may have unwittingly soured brand perceptions among the general public, suggests a new survey by market research firm YouGov BrandIndex.

Olive Garden’s offer — an option for endless pasta for seven weeks, priced at $100 — drove ad awareness and word-of-mouth scores among casual diners, BrandIndex said. But discontent over the limited amount of passes “seems to have brought th

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