Outback to take lunch business national

Outback to take lunch business national

Bloomin’ Brands to drive awareness for lunch effort with marketing campaign

Outback Steakhouse is planning to expand its lunch business in 2015 and will raise awareness with a national ad campaign, executives with parent company Bloomin’ Brands said at their investor day meeting Tuesday.

Executives believe that the lunch business could present a $1 billion opportunity if the company can bring its market share at the noon meal to the same level it has at dinner (10 percent).

“We know we’re late to the game,” said Bloomin’ Brands chief executive

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