Ignite tests ideas to build traffic at Joe’s Crab Shack

Ignite tests ideas to build traffic at Joe’s Crab Shack

Brand tries walk-up takeout window, new lunch model

Ignite Restaurant Group Inc. is testing a number of traffic-building initiatives, including a walk-up takeout window, to stem slipping sales at its 138-unit Joe’s Crab Shack concept, executives said last week.

Ray Blanchette, president and CEO of the Houston-based parent to Joe’s and Brick House Tavern + Tap, told analysts in an earnings call Thursday that the casual-dining seafood concept is testing a walk-up window at a restaurant in Houston, trying a new lunch model at other

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