Denny’s targets Millennials with ‘The Den’

Denny’s targets Millennials with ‘The Den’

Fast-casual concept aims to build brand loyalty among young diners

Denny’s may have found a concept that hits the sweet spot for Millennial diners.

The Den by Denny’s is a fast-casual concept that has evolved from locations the family-dining chain has on college campuses.

Last month, after reporting its highest quarterly sales in eight years, Denny’s president and CEO John Miller said franchisees are interested in opening The Den in off-campus spots that skew to a younger adult au

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