Darden emphasizes traffic, not margins

Darden emphasizes traffic, not margins

Analysts say the strategy is key to long-term health of major brands

Restaurant traffic, not margins, will continue to be the “best measure of brand health” for Darden Restaurants’ three largest brands, said chief executive Clarence Otis during last week’s earnings call with analysts.

Darden’s three largest brands — Olive Garden, LongHorn Steakhouse and Red Lobster — have struggled throughout th

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