Chili's, Maggiano's parent emphasizes menu, marketing, technology

Chili's, Maggiano's parent emphasizes menu, marketing, technology

Parent Brinker International avoids using the deal strategy some competitors are using.

Brinker International Inc. is steering clear of deal-driven promotions, instead relying on menu, marketing and technology initiatives to drive traffic, company executives said Tuesday.

The Dallas-based parent of Chili’s Grill & Bar and Maggiano’s Little Italy reported a 12.1-percent increase in profit for the Sept. 24-ended first quarter, with slight traffic increases at both chains.

Systemwide same-stor

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