Chili’s bolsters value message with ‘3 for Me’

Chili’s bolsters value message with ‘3 for Me’

CEO says flexible platform ‘reawakens’ customers

Chili’s Grill & Bar launched its new “3 for Me” deal with that start of its fiscal year in July, and executives thus far said they are pleased with the value promotion’s impact.

“We're reawakening consumers to the value and quality Chili's has to offer,” said Wyman Roberts, CEO and president of Dallas-based parent Brinker International Inc., in a Thursday earnings call.

Introduced July 5, Chili’s “3 for Me”

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