Cheesecake Factory to launch ‘Superfoods’ menu platform

Cheesecake Factory to launch ‘Superfoods’ menu platform

Menu, mobile app in test aim to appeal to Millennials

The Cheesecake Factory Inc. is adding a new “Superfoods” platform to its summer menu in August, which company officials say will appeal to Millennials, as well as a broader demographic.

The Superfoods category will be small, and comes in addition to the chain’s successful “SkinnyLicious” offerings, which are lower in calories, David Overton, The Cheesecake Factory Inc. chairman and CEO, said in a call with analysts Wednesday following the company’s second-quarter earnings report

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