Buffalo Wild Wings speeds lunch service

Buffalo Wild Wings speeds lunch service

GALLERY: Casual-dining chains target lunch daypart

Buffalo Wild Wings has built a nationwide chain of sports-themed restaurants in part by convincing customers to linger. Now it wants to speed things up.

The Minneapolis-based casual-dining operator unveiled on Monday its new “B-Dubs Fast Break Lunch” program, which has a specific menu and service strategy to get hurried customers in and out of the restaurant in less than 40 minutes.

That’s a big change for a chain whose ads over the years included the popular “Overtime

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