Chicken Spinach and Quinoa Bowl from BJ39s EnLIGHTened menu line

Chicken, Spinach and Quinoa Bowl from BJ's EnLIGHTened menu line.

BJ’s turnaround goes back to basics

CEO Greg Trojan outlines menu, operational updates

After several years of struggling with negative sales trends, BJ’s Restaurants Inc. is gaining traction with initiatives that focus on the basics: better food and more efficient operations.

BJ’s turnaround has had fits and starts, but officials said results are settling into a positive trajectory as efforts over the past 18 months solidify the brand’s positioning as an affordable, polished-casual concept with broad appeal.

Greg Trojan, president and C

Register to view the full article

Register to view this article

TAGS: Finance News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.