BJs EnLIGHTened menus cherry chipotle glazed salmon

BJ’s EnLIGHTened menu’s cherry chipotle glazed salmon with roasted asparagus and a roasted red bell pepper, tomato and spinach couscous.

BJ’s looks to grow lunch traffic

Casual-dining chain also plans marketing push for app adoption

BJ’s Restaurants Inc. plans to beef up value promotions to build lunch traffic and to put marketing muscle behind its smartphone app, executives said Thursday.

The Huntington Beach, Calif.-based chain next week will roll out a new menu that includes a lunch lineup of Italian wraps/piadinas and grilled cheese sandwiches, said Greg A. Trojan, BJ’s president and CEO, in an earnings call with analysts.

“We believe we can attract more value-oriented guests at lunch by offer

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