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Beef 'O’Brady’s looks to shed its Irish image

With new owners, casual-dining chain is planning a “reinvention”

Beef O’Brady’s wants to de-Irish its concept.

The Tampa, Fla.-based casual dining chain is not an Irish pub — not unless items like Hand-Battered Pickle Chips and Fajitas are Irish now.

Yet the company’s green signs and the shamrocks inside many of its 180 locations as well as the Irish blessing on the menu — not to mention the “O’Brady’s” in the company’s name — tend to give off the Irish pub vibe.

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