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Casual-dining slowdown continues into March


By Sarah  Lockyer



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NATIONAL REPORT (April  5, 2007) The negative sales trends many restaurant companies reported in February have continued into March - not only because of winter weather, but also because of weaker consumer confidence, analysts said - and have led to first-quarter top line and bottom line misses at some restaurants chains.

The industry remains split, however, between healthy quick-service brands that are benefiting from consumers' attraction to new menu offerings and lower prices, and the weaker casual-dining segment that has been suffering from reduced traffic for more than two years.

In March, for example, dinnerhouse giants Red Lobster, Outback Steakhouse and P.F. Chang's recorded negative same-store sales, while the No. 3 burger chain Wendy's and regional quick-service brands Carl's Jr. and Hardee's all posted positive same-store sales.

Wendy's boasted that its new menu items, including its 4-Alarm Spicy Chicken sandwich introduced last month, were able to trump the challenging winter weather most chains blamed for sales slumps. Carl's Jr. and Hardee's, brands operated and franchised by parent company CKE Restaurants Inc., also pointed to "innovative premium products" like the Buffalo Chicken Sandwich and Chipotle Chicken Salad as sales drivers.

Bakery-cafe operator and franchisor Panera Bread Co. was one of the many companies that blamed "extreme weather" for reduced same-stores sales and weaker margins at its namesake chain. The company said it expects first-quarter, per-share profit to come in "at or modestly below" prior projections because of the weaker-than-expected results.

Panera is not alone. P.F. Chang's China Bistro Inc. missed Wall Street's first-quarter revenue projections, despite a 16 percent increase to $264.4 million, and at least one securities analyst reduced his per-share profit projection for Outback Steakhouse parent OSI Restaurant Partners Inc. by 7 cents because of weak sales. "We expect the] calendar first quarter to be messy for most companies," securities analyst Ashley Woodruff at Friedman, Billings, Ramsey & Co. Inc., said in a research note Thursday.

The Olive Garden, however, was able to buck the negative casual-dining trend and record a same-store sales gain of between 3 percent and 4 percent for March, helped by increased menu prices and a minor uptick in traffic, it said. Olive Garden has been one of few dinnerhouse brands able to ride out the casual-dining storm.

"The brand's value proposition and positioning continue to help it outperform its casual dining peers," said securities analyst John Ivankoe at J.P. Morgan Securities Inc.

With other dinnerhouse chains still posting reduced sales numbers, most analysts predicted continued difficulty for the sector, especially for the just-ended first quarter. Plus, should gas prices escalate this spring and summer like last year, the second half of the year also could prove challenging in the face of tightened consumer spending and reduced confidence.

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