Brewing a better coffee

Coffee is the most consumed beverage in America after tap water, according to Datassential, a Chicago-based research company. The Breakfast Journal is a Supplement to Nation’s Restaurant News and Food Management. Get all of the articles from the November 2015 Breakfast Journal here.

Coffee sales have doubled at Chick-fil-A since the Atlanta-based chain made the transition last August to a specialty-grade, farmer-direct coffee in all of its 1,900-plus stores and licensed locations.

“It was a customer-driven decision,” says Matt Abercrombie, senior consultant of menu development for the chicken sandwich brand. “We heard from customers that they wanted a better cup of coffee from us.”

To achieve that goal, Chick-fil-A partnered wi

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