They’re the generation that grew up on TV and a steady diet of fast food from the drive-thru. They’re baby boomers, and they love breakfast. But to attract this 75- million-strong group in the morning, officials at market research firm The NPD Group say operators will need to provide more than just the foods boomers crave.
“They’ve been big supporters of breakfast,” says NPD analyst Bonnie Riggs. "They’re very important to QSR breakfast.&rdqu