A webpage design for Boston Market39s new quotAll Goodquot campaign

A webpage design for Boston Market's new "All Good" campaign.

Boston Market ads take aim at quick-service chicken

“All Good” campaign attempts to capitalize on consumer shift toward food that is less processed

Boston Market launched a marketing campaign Monday that focuses on its all-natural, never-frozen rotisserie chicken, raised without added steroids or hormones, and urges customers to “take a side against fried.”

New television ads for Boston Market’s “All Good” campaign take aim at the quick-service segment, suggesting that fast-food chicken is “oversized, over-priced, over-promised, pre-packaged and pretend,” with shots of gloopy meat p

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