As the world awaits England’s impending little royal bundle of joy, the marketing folks at Pizza Hut are hatching their own plans to tie in with the event: They will be announcing a Royal Offer of their own via the Royal Easel.
Tradition dictates that the birth of Prince William and Kate Middleton’s baby, who will be officially titled “His or Her Royal Highness Prince or Princess of Cambridge” and whose debut is expected any day now, is to be announced officially on a Royal Easel outside Buckingham Palace.
Not to be outdone on this side of the Atlantic, Pizza Hut has already set up what it calls a “Royal Cheasel” outside its headquarters in Plano, Texas, and stationed – at least for photographic purposes – a member of its marketing team, dressed in royal reds and an English Beefeater’s hat, to stand guard.
The easel letter currently says: “The High Order of Pizza Hut of the United States of America proudly bequeaths a ROYAL OFFER to its loyal fans and followers.”
Doug Terfehr, Pizza Hut’s director of public relations, explained in an email that “on the day the baby is born, the brand will display the offer, and then Tweet, Instagram and Facebook details of the deal to its loyal fans.”
Terfehr offered no details or whether it would be a, ahem, bundled offer.
With social media, marketing is little like a diaper: It’s being changed.