On the Margin
Beef

Beef costs are expected to decrease 10 percent to 17 percent in 2016.

The strong dollar is helping U.S. restaurants

This post is part of the On the Margin blog.

Barring something unforeseen weather event or other calamity, this is expected to be the best year for commodities in the post-recession era.

One reason for this: The strong dollar.

Commodity prices skyrocketed from 2012 to 2014 for a variety of reasons. One of them was exports. As the economy in places like China soared, their demand for beef and other proteins soared with it. And so they bought a lot of U.S. beef, pork and chicken.

Those higher exports further limited supplies at a time when farmers and ranchers reduced the amount of beef and poultry on the market.

But over the past several months, the dollar has strengthened against more foreign currencies.

When the dollar is strong, that increases the cost for foreign companies to import U.S. goods. And so now it’s more expensive for a grocer or restaurant in China or Australia to import U.S. goods.

are expected to decrease by 10 to 17 percent in 2016. Photo: Thinkstock">
Beef costs are expected to decrease by 10 to 17 percent in 2016. Photo: Thinkstock

That has reduced demand for those proteins in the U.S., which is contributing to an overall easing of commodity costs.

“The Chinese economy is a great example,” said DeWayne Dove, vice president of risk management for the Denver-based food buying cooperative, SpenDifference. “They’ve seen the value of their currency really drop the last six months.”

China was a huge importer of U.S. proteins in recent years, but the easing of the Chinese economy has reduced its demand for those proteins. The stronger U.S. dollar versus the Chinese yuan has also increase the cost for U.S. food.

“You’re not going to see the same exports to China that you’ve seen in the past,” Dove said. “It’s the whole supply and demand game. If there’s more supply, there’s decreased pressure on the cost of goods.”

Other factors are contributing to the easing of commodity costs, such as low corn prices and low energy prices and an increase in the size of cattle herds. Beef, which has lagged behind other commodities in easing, is expected to decline 10 to 17 percent this year. Pork and chicken, which fell last year, are expected to be flat or down, Dove said.

The easing prices this year, Dove said, have put restaurateurs in a good position to drive traffic for the first time in four years. “Operators are in a great spot to really drive customer count up while maintaining margins,” he said.

Contact Jonathan Maze at [email protected]
Follow him on Twitter at @jonathanmaze

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