Reporter's Notebook
Pizza Hut to debut Hot Dog Bites pie

Pizza Hut to debut Hot Dog Bites pie

Pizza Hut's new U.S. pie will features 28 hot dog bites baked into the crust. Photo: Pizza Hut

Pizza Hut, which in the past has offered hot-dog-embedded pies abroad, this year is bringing the pie home to the United States, debuting the Hot Dog Bites Pizza domestically on June 18.

The large one-topping pizza, featuring 28 hot dog bites baked into the crust, is priced at $11.99. It is served with a side of French’s mustard for dipping, the company said Wednesday.

Plano, Texas-based Pizza Hut, the 13,000-unit division of Louisville, Ky.-based Yum! Brands Inc., said the side of mustard replaces the mustard drizzle offered on versions elsewhere the world. The company said the Hot Dog Bites pie would be available while supplies last.

Doug Terfehr, Pizza Hut spokesperson, answered a few questions about the Hot Dog Bites pie via email:

How does this U.S. version compare to versions of the pie abroad?

The U.S. version features 28 bite-sized hot dogs baked into the crust, while the international version had traditional hot dog links baked into the crust. Over the last several years, we featured the international version in several countries, including U.K., Australia, Thailand, the Middle East and Canada.

How does this Hot Dog Bites Pizza fit into the “Flavors of Now” positioning?

We are about bringing exciting, innovative food experiences to our customers and the Hot Dog Bites Pizza is an example of that. The same way we were the first to offer flavored crusts and ingredients like Peruvian Cherry Peppers, we want to bring excitement to pizza night and this pizza delivers that.

What led to the decision to provide the free side of mustard rather than the drizzle that had been used elsewhere?

It’s more traditional for Americans to eat mustard with hot dogs and not pizza. So we are offering it as a free side-dipping item instead.

Pizza Hut has restaurants in nearly 90 countries.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

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