Now even Macy’s has a food truck.
The department store chain kicked off of its “Macy’s Chefs A-Go-Go” Tuesday, a national food-truck tour showcasing chefs that have been working with the retailer as its “Culinary Council.”
It’s a great line-up. The Macy’s-branded truck will make appearances in cities across the country this summer with celebrity chefs on board. The roster includes Rick Bayless, Michelle Bernstein, Cat Cora, Tom Douglas, Todd English, Marc Forgione, Marcus Samuelsson, Nancy Silverton, Ming Tsai and Takashi Yagihashi.
Dishes prepared by the chefs are free, but guests are invited to donate to Feeding America, which is dedicated to hunger relief. For every dollar donated, Feeding America can help provide seven meals to those in need on behalf of local food banks.
The tour kicks off in Miami on June 28 at the Biscayne Triangle Truck Round-Up and will hit New York, Boston, Washington, D.C., Chicago, Seattle, Portland, San Francisco and Los Angeles -- the latter being what I like to call the buckle of the food-truck belt.
Fans that “like” Macy’s on Facebook or follow Macy’s on Twitter will receive a special gift at each stop, while supplies last. Fans can also join the chefs on Twitter as they tweet live from the truck (What’s Twitterspeak for tweeting and cooking? Twooking?) at #macyschefs.