Reporter's Notebook
Burger King Miss Universe tweet is a crowning achievement

Burger King Miss Universe tweet is a crowning achievement

This post is part of the Reporter's Notebook blog.

The fallout from television host Steve Harvey announcing the wrong winner of Sunday night’s Miss Universe pageant buffeted the Internet and produced a tsunami of snarky memes, but Burger King on Monday may have taken the Twitter crown.

The team behind Burger King’s Twitter account posted a photo of the brand’s signature cardboard crown being placed delicately atop a head with the simple statement: “At BK everyone gets to keep their crown.”

The reference, of course, was to Harvey’s flub in announcing that the Miss Universe 2015 contest winner mistakenly was first runner-up Miss Colombia Ariadna Gutierrez-Arévalo and not, as it turned out to be after a change of crowns, Miss Philippines Pia Alonzo Wurtzbach.

The burger division of Oakville, Ontario-based Restaurant Brands International was throwing as much Twitter shade as Arby’s famous hat tweet during the Grammy Awards telecast in January 2014.

In that head-turning tweet, the sandwich brand tweeted at singer Pharrell Williams and his signature headwear: “Hey @Pharrell, can we have our hat back? #GRAMMYs.”

But fame is brief in the social media universe. As William Shakespeare noted in “Henry IV,” “Uneasy lies the head that wears a crown.”

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

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