Traffic success stories: Starbucks

Traffic success stories: Starbucks

In this special report on restaurant traffic, NRN explores the challenging traffic environment for operators, the consumer “need states” brands must target to succeed, and the strategies of chains winning in this market-share game.

Starbucks Coffee is already in a sweet spot with customers. Its coffee and espresso-based drinks are everyday staples for affluent consumers who can manage the price hikes that the chain has implemented in each of the past two years.

 “Starbucks is a premium brand with premium products, and its customer base generally consists of higher-income consumers,” investment analyst Bob Ciura wrote on the stock analysis website Seeking Alpha.

That puts it in an

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