Starbucks said cold brew will be a permanent menu item in the 2800 units which include regions where iced coffee is the most popular

Starbucks said cold brew will be a permanent menu item in the 2,800 units, which include regions where iced coffee is the most popular.

Starbucks to introduce cold-brewed coffee

Beverage will be available at more than 2,800 units

Starbucks Corp. plans to launch a line of cold-brewed coffee at more than 2,800 locations in the Northeast, Mid Atlantic and Midwest, the company said Thursday.

After testing the coffee last year in Boston and San Francisco, the Seattle-based operator said it would begin offering cold brew on March 31 in those regions, as well as in select Canadian units in Toronto, Vancouver and Calgary.

Purists say cold-brewed coffee is vastly different from iced drinks made with doub

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