Report: Beer drinkers shift toward craft, imported brews

Growth opportunity in flavored drinks, Mintel report finds

American beer drinkers are drinking less but consuming more craft and imported brews, with total volume declining 2 percent, but with sales rising 21 percent between 2010 and 2015, according to a report by global consumer research firm Mintel.

Those gains are largely in craft beer and imports, with market share of most mainstream brands slipping, according to the company’s report, Beer US 2016, released earlier this year.

Flavored beer also appears to be a growi

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