From left Ultimate Martini Rye Manhattan Smoky Margarita Moscow Mule

From left: Ultimate Martini, Rye Manhattan, Smoky Margarita, Moscow Mule

Omni boosts cocktail sales 20% with simpler menu

Beverage program focuses on classic recipes, accurate execution

It’s a common belief that unique signature cocktails can help drive sales, but Omni Hotels & Resorts found benefits in scaling back creativity in the 60-unit hotel chain’s bar program.

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