Steve and Alexis Schulze

Steve and Alexis Schulze

Nékter Juice Bar to add food to menu

GALLERY: A look at Nékter’s new menu

Nékter Juice Bar is adding a line of healthful, grab-and-go food options to its juice-focused menu amid a brand evolution that includes mobile ordering and payment, and a new prototype design.

Steve Schulze, cofounder, president and chief executive of Santa Ana, Calif.-based Nékter, envisions a national brand that will compete with established smoothie operators like Jamba Juice, Juice It Up! and Smoothie King, which are battling to capture the trendy juicing crowd.

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