Steve and Alexis Schulze

Steve and Alexis Schulze

Nékter Juice Bar to add food to menu

GALLERY: A look at Nékter’s new menu

Nékter Juice Bar is adding a line of healthful, grab-and-go food options to its juice-focused menu amid a brand evolution that includes mobile ordering and payment, and a new prototype design.

Steve Schulze, cofounder, president and chief executive of Santa Ana, Calif.-based Nékter, envisions a national brand that will compete with established smoothie operators like Jamba Juice, Juice It Up! and Smoothie King, which are battling to capture the trendy juicing crowd.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.