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Nonalcoholic beverage trends

Harnessing the Power of Flavor

Chefs, operators look to menu nonalcoholic beverages with a distinctive twist. Full article sponsored by Crystal Light.

Seeing how distinctive beverages drive traffic and sales, more restaurant operators are emphasizing flavored teas, coffees, juices, lemonades and the like. Vibrant flavors are integral to the success of nonalcoholic offerings just as they are with cocktails and cuisine. The reward can be large for a flavored iced tea, blended coffee or herb-laced lemonade that resonates with the public.

In fact, the Chicago-based research firm Technomic reported last year that 21 percent of consumer

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