Fall is in full swing, the holidays are nigh and hot seasonal beverages are pulling in patrons who can’t wait to drink them. Restaurant and coffeehouse operators are excited too, because frothy, flavorful, limited-time coffees and hot chocolates are sales builders par excellence.
The undeniable gold standard flavor of fall seasonal beverages is pumpkin. Chalk it up to the runaway success of the Pumpkin Spice Latte, Starbucks Coffee’s all-time best-selling seasonal. As of