Consumers growing more captivated by craft beer

David Coffer is an NRN contributor and chairman of London-based The Coffer Group, a 40-year-old consulting firm specializing in the leisure sector and comprising Davis Coffer Lyons, Coffer Corporate Leisure, Coffer Hotels and Coffer Leisure Investment Advisory.

Last month I wrote about the rise of the nonalcoholic market, and, while it is clear that there has been a consumer shift away from alcohol, there is one small area of the drinks market that is doing better than most: craft beer.

Beer has always been a traditional part of British culture. From the largest city down to the very smallest village, everywhere has a “local” (pub). H

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