Smokey Bones Bar  Fire Grills Fresh Diamond Margarita

Chains boost sales with innovative cocktails, beers

Restaurants like Hard Rock Cafe, California Pizza Kitchen and Red Robin Gourmet Burgers are increasing profits with new alcoholic beverage offerings. 

In a marketplace battered by slumping sales and traffic and rising commodity and fuel prices, restaurateurs are turning to their beverage programs to help boost business and profitability.

While creative alcoholic beverages can help bring a sense of fun and pizzazz to a restaurant, they can be extremely good sales generators, as well, according to Chicago-based research firm Technomic Inc.

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