Smashburger craftbeer pairing
Smashburger’s POS systems prompt cashiers to suggest local craft-beer pairings when certain burgers are rung up

Operators lean local with craft beers

Restaurants like Smashburger and Lazy Dog Restaurant & Bar are embracing local craft beers amid increased consumer interest.

A growing number of operators are discovering that the best way to capitalize on craft beer’s popularity nationwide is to tap into offerings right outside their doors.

As the number of U.S. craft breweries skyrockets, so does the opportunity for restaurants to apply the rule of real estate — location, location, location — to their beverage programs. More are partnering with local breweries to create hyper-local beer lists that allow for major pricing power, whi

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Contact: Desiree Torres [email protected]

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