David Flaherty

Crafting an effective beer menu

Raising the Bar

The growing U.S. beer market stood at $99 billion in 2012, according to the Brewers Association, and with that sales volume comes higher expectations by customers, who expect beers of a variety of flavors, origins and styles. To walk into a restaurant and be handed a hefty wine list that strains your arms, and then to be shown a beer list that only consists of three or four offerings simply doesn’t cut it anymore.

So how does one go about putting together a selection of be

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