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Menu Engineering

Intelligent Menu Engineering

There’s tremendous value in menu engineering, but the first step is always the same: you need the right data. Full article brought to you by CrunchTime!

By Craig Marinella, Product Manager

Let’s face it; everyone in the restaurant industry is looking for a leg up on the competition and trying to maximize profits. Having worked with Business Intelligence (BI) and Analytics tools over the past decade, I’ve found restaurant chains are pushing the envelope by assembling an optimized menu

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