| Baskin-Robbins scoops up Double Header cone
By Elissa
Elan
 | | Baskin-Robbins' new Double Header cone (from www.BaskinRobbins.com) |
CANTON, Mass.
(Oct.
23,
2009)
Baskin-Robbins introduced Thursday a Double Header cone with a swirl of vanilla soft-serve on one side and a scoop of ice cream on the other. The Double Header sells for a recommended $2.22, the chain said.
“We’re thrilled to be able to provide customers a fun new way to enjoy even more flavor combinations,” said Srinivas Kumar, chief brand officer for the more 6,000-unit Baskin-Robbins. “This fun cone lets customers choose their favorite flavor and try something new, like adding the smooth soft serve.”
Baskin-Robbins is a division of Canton-based Dunkin' Brands Inc.
Contact Elissa Elan at eelan@nrn.com.
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