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Liquor-laced milkshakes spike sales at upscale burger joints


By James J.  Scarpa

A trio of creamy adult milkshakes at Bourbon Steak: Bourbon Malted (center, front); Grasshopper (back, left); and Rum Raisin (back, right).

(Sept. 17, 2009) Offering chef-driven flair with a cherry on top, spiked milkshakes are emerging as signature adult beverages at several upscale burger concepts around the country.

Boasting names such as the Bourbon Malted, Grandma’s Treat and the All Nighter, these liquor-laced concoctions offer comfort-food appeal with a grown-up twist when paired with their longtime partner, the burger, according to operators.

“In the food and beverage realm, it really doesn’t get more comfortable than a burger and a shake,” said John Rothstein, corporate beverage director of Laurent Tourondel’s BLT Restaurants, which has BLT Burger locations in New York City and in the Mirage Hotel & Casino in Las Vegas.

One of the notable choices at BLT Burger is the All Nighter, made with Kahlua, Baileys Irish Cream, espresso and coffee ice cream, Rothstein said. It is priced at $11.

“You’d be hard-pressed to find someone who doesn’t like milkshakes,” said Noah Ellis, beverage director of the San Francisco-based Mina Group restaurants, which includes chef Michael Mina’s Bourbon Steak concept, where gourmet burgers are served in the lounge.

Ellis notes that burger concepts were growing even before the recession encouraged consumers to trade down from higher-priced restaurants.

The Bourbon Bar Burgers on the new Bourbon Steak lounge menu include prime and American Kobe beef burgers and turkey burgers, both priced at $14; lamb and salmon burgers, both priced at $18; and a falafel burger at $12. They can be topped with an array of artisanal cheeses, farmer’s market vegetables and exotic sauces ranging from black truffle aïoli to yogurt raita.

To create companion beverages equal to those elevated patties, Ellis looked in a direction different from his “serious” cocktails.

“I don’t think a Manhattan is something you want with a burger,” he said.

He teamed with corporate pastry chef Lincoln Carson on three dairy-based libations that are less sweet and more refined than the typical milkshake.

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