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Friday's to sell $5 salads, sandwiches
By Ron
Ruggless
CARROLLTON, Texas
(April
27,
2009)
As the casual-dining frenzy of cutting prices continues, T.G.I. Friday’s said Monday morning that it is slashing the prices on all its salads and sandwiches to $5 through May 31.
Friday’s move at its nearly 600 domestic locations follows the announcement earlier this month by competitor Chili’s Grill & Bar, owned by Dallas-based Brinker International Inc., that it was offering 10 items for $7, and brings Friday’s sandwich prices down to the level of Subway’s popular $5 footlong.
Friday's said it was making the $5 offer to introduce nine new items, but noted that the prices on the full-size portions of its remaining salads and sandwiches would also be cut.
“This is an incredible opportunity for our guests to try the mouth-watering flavors of Friday’s new sandwiches and salads,” said Andrew Jordan, senior vice president of marketing for T.G.I. Friday’s USA.
The new salads include: a Jack Daniel's-barbecued chicken chopped salad with corn black beans and jicama; a Santa Fe chopped salad with chipotle ranch dressing and avocado; a Shanghai salad with Asian ginger dressing and pork pot stickers; a Mediterranean salad with sliced grilled chicken, grape tomatoes, cucumbers, Kalamata olives, pepperoncinis and feta cheese; and a Strawberry Fields salad with balsamic vinaigrette, Parmesan and marinated strawberries.
Friday's also added new sandwiches, including a meatball sandwich on a ciabatta roll with cheese; a Thai chicken wrap topped with honey-lime dressing and peanut sauce; a barbecued chicken wrap with Cajun onion straws; and a chicken sandwich with Jack Daniel’s glaze topped with bacon and cheese.
The sandwiches come with a choice of fries, home-style potato chips or a side salad with choice of dressing. Guests can substitute sweet potato fries for 99 cents more.
Friday’s is a division of Carlson Restaurants Worldwide, based in Carrollton, Texas.
Contact Ron Ruggless at rruggles@nrn.com.
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