Yum to offer consumers online wellness tools

Yum to offer consumers online wellness tools

LOUISVILLE Ky. KFC, Pizza Hut and Taco Bell parent Yum! Brands Inc. is teaming up with online fitness services provider eFit4Me.com and University of Louisville basketball coach Rick Pitino to help consumers make better eating and lifestyle choices in the new year.

Beginning Jan. 1, as part of its “Keep it Balanced” health-and-wellness campaign, Yum said it would offer consumers a free, one-month trial membership to eFit4Me and a deep discount

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