This article is part of a multi-part story on Yum! Brands' newest marketing strategies. See more coverage here.
Pizza Hut is locked in a very competitive battle with Domino’s and Papa John’s for market share in an environment that has fostered aggressive discounting for much of the past two years. But the 5,977-unit chain may have to blame its same-store sales declines of 3 percent and 2 percent