Yum! marketing: The next step

Yum! marketing: The next step

The outlook for Yum's three main brands, Taco Bell, KFC and Pizza Hut

This is a multi-part story on Yum! Brands' newest marketing strategies. See more coverage on Taco Bell, KFC and Pizza Hut.

Yum! Brands Inc. exports successful restaurant concepts around the world, particularly to China.

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