Yum lays out plans for Taco Bell

Yum lays out plans for Taco Bell

IRVINE Calif. Taco Bell is aiming to steal market share in the quick-service segment through the introduction of more beverages, more healthful menu items, family dinners and a breakfast platform set for 2012.

At the Taco Bell investor meeting Tuesday, Yum Brands Inc. executives said they plan to grow Taco Bell’s current 3-percent share of the quick-service market to 5 percent with new menu platforms that retain a focus on value, according to research from Joe Buckley

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish