Words From: Managing editor, special projects Alan Liddle

Words From: Managing editor, special projects Alan Liddle

Top 200: The stories behind the sales

Domino’s Pizza once again had an “Oh yes we did!” moment when its commercials informed guests the chain will not customize its line of Artisan pies because they represent perfection.

And because Nation’s Restaurant News is again researching its annual Top 200 census of America’s largest foodservice operations, it’s not hard to get an idea of how consumers are reacting to the maverick advertising strategy that Domino’s has relished since

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