Wilson: Customers, operators still sweet on desserts

Wilson: Customers, operators still sweet on desserts

DALLAS —Burgers may be hot right now, but desserts are hotter, according to Technomic.

In a recent poll, 85 percent of respondents said that they eat desserts once a month or more, which is the same amount of times they consume hamburgers, and 0 percent said they never eat desserts, said Melissa Wilson, a principal of the Chicago-based market research firm during the recent Menu Trends & Directions conference held here.

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