Wienerschnitzel rolls streamlined prototypes to get leg up on hot dog, frozen-treat competitors

Wienerschnitzel rolls streamlined prototypes to get leg up on hot dog, frozen-treat competitors

IRVINE CALIF. —Seeking growth in a tough economy, the owner of the nation’s largest hot dog restaurant brand has launched two new prototype Wienerschnitzel stores and this month is relaunching that concept’s co-brand, Tastee-Freez, as a solo franchise vehicle in the soft-serve ice cream sector.

Irvine-based Galardi Group is the privately held franchisor of 380-unit Wienerschnitzel, whose quick-service outlets are mostly co-branded operatio

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