Wienerschnitzel in 'mobile' couponing effort

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NEWPORT BEACH Calif. Specialty hot dog purveyor Wienerschnitzel, based here, earlier this month began offering cellular phone and PDA users digital coupons good for buy-one-get-one-free chili-cheese dogs and discounted chili-cheese fries at 165 Southern California units.

Wienerschnitzel customers have access to the digital coupons via their Web-enabled phones or wireless PDAs after subscribing to Cellfire Inc.'s mobile coupon service at 

TAGS: Marketing News
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