White Castle hires new ad agency

COLUMBUS Ohio White Castle said it has tapped Zimmerman Advertising of Fort Lauderdale, Fla., to be its new ad agency as the 88-year burger brand seeks to evolve and attract "a new generation" of customers.


Zimmerman, part of the Omnicom Group, replaces JWT and Mindshare, which had worked with White Castle for 15 years. The White Castle account is valued at $20 million.





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