Whiskey market gains new popularity, innovation

Whiskey market gains new popularity, innovation

Dave Broom is the author of “The World Atlas of Whisky,” a new book that re-envisions whiskey as the global spirit it has become, defining it not by country or region, but by consumer-friendly “flavor camps” based on each bottling’s primary attributes. We asked him for his thoughts on the state of the whiskey market today.


Irish whiskey sales are booming. What do you see as its main appeal, and where do you see the segment headed?


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